SOUTH MELBOURNE MARKET
CONSUMER FOR SOUTH MELBOURNE MARKET
CECIL STREET DINING CAMPAIGN
The Brief
South Melbourne Market wanted to drive awareness around their Cecil Street dining precinct, positioning it as a destination even on non-market days. An eclectic mix of venues and offerings deserved a campaign just as diverse as its diners.
The Concept
Consumer curated a scenario bespoke to each venue, showcasing the many ways to experience Cecil Street - from date night, to after-work drinks and everything in between.
The campaign was complemented by key influencers to further amplify the message.
Services
/ Creative concept
/ Content production for organic and paid social
/ Motion and stills
/ Influencer amplification
Hero Video
Breakfast. Lunch. Dinner.
Even when the market is shut - Cecil Street is still serving.
Venue Highlights
7 Destinations
Stills
Photography for Social & Print
Influencer Amplification
Combined Stats
10 Influencers
+ 195,323 combined audience
+ 350,000 total views
+ 39,800 total saves
+ 7,000 total shares
@girlaboutmelb
@melb.foodiary
@momentsinmelb
@getoutmelbourne
Testimonial
Marketing Manager
“The content has so much soul, but is also so fun and edgy. We love the individual vibe of each venue!”