STARWARD
CONSUMER FOR STARWARD
The New Old Fashioned
The Brief
Starward Whisky said to highlight their signature serve, in an at-home, occasion led setting.
The social content for the (New) Old Fashioned campaign needed to be aspirational and culturally relevant, without Gen Z appeal.
Services
Motion creative concept
Content production for organic and paid social
The Concept
The ritual of getting ready for a night out.
Fusing fashion, confidence and the art of cocktail making with Starward.
Reinforcing the notion that the perfect night out starts with the perfect drink,
The New Old Fashioned.
An aspirational yet relatable moment that resonates with the target audience.
From the bar, to the lounge room.
Explore a new twist on a classic.
Campaign Launch Video
