CONSUMER FOR CALIBRE

Caffiend campaign


THE BRIEF

Video content for leading menswear brand Calibre’s AW25 Pre-Collection launch. Tasked with translating the “CAFFIEND” campaign’s essence into motion, Consumer enmeshed Calibre with cafe culture through bold storytelling. 



SERVICES

-Motion creative concepts

-Content production for in-store, digital and paid assets





CAMPAIGN LAUNCH VIDEO

The AW25 Pre-Collection: A capsule designed for the mornings, afternoons, and evenings in one cohesive wardrobe.

“THE GAME” 

Creative concept Storytelling lens Immersing the viewer in the Calibre cafe world


CONTENT/HERO MOMENTS


DIGITAL TOUCH POINTS ORGANIC & PAID SOCIAL



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