Who Is / Culinary Wonderland

A food app by Shannon Bennett and George Calombaris, where hundreds of the world’s best chefs are bringing everything they’ve mastered in restaurant kitchens directly to you. Think video led recipes, recommendations and expert tips. 

The Brief

Tasked with reimagining CW’s digital presence, Consumer developed a brand world that fused the nostalgia of traditional cooking shows with on-trend social content. The social strategy needed to drive brand awareness, build community, and stand up to the high calibre chefs on the platform. 

Services

/App relaunch campaign

/360 social media strategy and management

/Video-led content production

/Ideated, shot, and edited 100+ videos for use across social, app, and web